About Us

James and Jodi - ScopeUout owners

Welcome to ScopeUout!

Your New Zealand family owned online retailer of sports optics for bird and nature watching, hunting, astronomy and more. 

Hi! We’re James and Jodi the owners of ScopeUout. Born through our passion for the outdoors and our dream to offer an online platform that makes it easy to purchase sports optics online in New Zealand, we launched ScopeUout in 2014 and it has since gone from strength to strength. In late 2016 we also launched our Australian branch, so if you’re browsing from OZ then head over there

ScopeUout is a trading name of JJ Markham Limited.

Our core values

Customer satisfaction

It’s our mission to make you happy. We promise to provide you with an easy to use website and an awesome shopping experience. Let us take the hassle out of purchasing so that you can spend more time enjoying your hobbies. We’re always at the end of the phone or available via email to help you choose the very best product for your needs and budget. 

Great prices

We’re committed to offering competitive prices so that you can make big savings. We also have a Price Match Guarantee, so feel free to get in touch if you see the same product at a lower price elsewhere and we'll do what we can to match it. 

Wide product selection

With sports optics available from over 30 brands in a range of price brackets to suit your budget, you’ll be sure to find something that meets your optical needs. We don't believe in parallel importing, so products from all of our brands are sourced from the official New Zealand distributor, and are covered by a New Zealand warranty.

Knowledge and expertise

We’ve got years of experience in the optics field, both as retailers and users, and we’re always on hand to answer your product related questions, however big or small. 

If you're happy, we're happy!

Our promise to you:

Whether your a first time sports optics buyer or seasoned pro, we promise to provide you with friendly, helpful and honest technical advice. We’ll never pressure you into making a purchase, and we’ll continually strive to offer you all of the information you need to make the right decision when purchasing from us. We’ll continually upgrade and improve our website to give you the best possible safe and secure online shopping experience. 

See for yourself

Now you know a bit more about us and the service that we offer, why not browse our range and shop with us online, over the phone or via email. And remember, however you choose to shop, we’re always here to lend a helping hand. 

If you have any questions at all about our products or would like to check availability of an item, please use our contact us page to get in touch. 

We’re always looking for ways to optimise our service and grow our business to bring you the best equipment on the market so be sure to give us your feedback on your experience.

No question is too simple or too hard

A bit more about us:

James - Business development, logistics, and general superstar

Brought up in the rolling hills and forests of the Yorkshire Dales National Park in England, James has been surrounded by hunting all of his life. Some of his earliest memories are of being part of game bird shoots for the Royal Family. Today, James enjoys getting outdoors and exploring New Zealand.

Jodi - Customer service extraordinaire, website developer and administration wiz

Jodi loves to escape into the New Zealand countryside and go tramping as often as possible. She loves watching birds and animals at any given opportunity and wants to help others do the same. Having worked in communications and website development for a number of years, Jodi spends much of her time maintaining and improving the website and supporting customers through the product selection and buying process. Jodi will be on the end of the phone if you call us, and will do her very best to ensure that you choose the ideal product for you and your hobbies.

Let us make shopping easy